If you are a group seeking to grow membership and influence public opinion, nothing beats media coverage. Good stories – whether in print, broadcast media or the Web – raise public awareness, attract supporters, and lend credibility to your mission. And best of all, it’s free! IHEU is organizing a free interactive online webinar open to Humanists worldwide to learn the secrets of effective publicity.
Humanists have an important and topical message yet they often struggle to get media attention.
So what can a humanist group or leader do to get more media attention?
On Wednesday, May 27 from 1 to 2 pm EDT* join Matt Cherry and Shannon Cherry for a free interactive online webinar on how the media works and how to work the media. This groundbreaking, exclusive event is free to all IHEU member organizations and their representatives. All you need is a phone and a computer with an internet connection.
(* Times in other locations: 5-6 PM GMT/UTC; 6-7 PM London/BST; 7-8 PM Paris; 10:30-11:30 PM New Delhi)
Topics covered will include:
* identifying which type of media outlets to pursue
* knowing what reporters want to cover
* determining the best timing for an important announcement
* developing relationships with reporters
* discovering what reporters want to see on your web site
* the 5 key media relations tools that help you get publicity
Although this webinar is free, advance registration is required. Space is limited and available on a first come first served basis, so please register now.
To register to gain access to the webinar details, including the URL to view the webinar and call in number, go to http://tinyurl.com/IHEUmedia
About the Presenters:
Matt Cherry is a long-time humanist leader with a background in public relations. His articles have appeared in publications from the Guardian (UK) to the Los Angeles Times, and he has represented the humanist view in media across the world, including the BBC World Service and Voice of America. He is currently International Representative for IHEU.
Shannon Cherry is TV news reporter turned PR professional. She has created and run publicity campaigns for groups ranging from Minolta Cameras to the United States Department of Justice, as well as many non-profit groups. She is president of BeHeardSolutions.com and has been named one of the top 30 PR bloggers in the world and ranked #1 for Publicity on Twitter.