This project aims to introduce and normalize non-religious weddings and funerals across Peru as meaningful alternatives to religious life-cycle events. Implementation includes producing a promotional video, distributing a dedicated edition of the Boletín Humanista magazine, and publishing educational articles in Peru’s leading national newspaper (El Comercio). Additionally, the initiative will identify and train potential celebrants to lay the groundwork for a sustainable, professional ceremonial network.
Problem/Issue:
Life-cycle events in Peru are dominated by religious institutions, leaving the growing secular population without public awareness of or access to trained celebrants for non-religious ceremonies.
No. of Beneficiaries: 1,205
Impact:
The outreach campaign will reach over 5,000 individuals across digital platforms and national press, generate direct inquiries for non-religious services, and establish a trained local celebrant network capable of generating independent revenue.
