This project supports the digital outreach campaign of Nueva Ilustración,
an initiative by the Secular Humanist Society of Peru aimed at engaging young,
Spanish-speaking audiences. It will produce 18 educational videos and publish 9 monthly
humanist essays focusing on critical thinking, secular ethics, and scientific literacy. The
content will be freely distributed across social media platforms like Instagram and
Facebook to address modern social and technological challenges.
Problem/Issue: Spanish-speaking humanist groups face a digital gap in countering
widespread online pseudoscience, while religious organizations in Peru actively target
youth amid rising political polarization.
No. of Beneficiaries: 80,000
Potential Impact: The campaign will reach over 80,000 social media views, gain 1,000 new
followers, recruit 20 new members, and build a lasting digital platform for scientific
humanist education in Spanish.
