This project supports the digital outreach campaign of Nueva Ilustración, an initiative by the Secular Humanist Society of Peru aimed at engaging young, Spanish-speaking audiences. It will produce 18 educational videos and publish 9 monthly humanist essays focusing on critical thinking, secular ethics, and scientific literacy. The content will be freely distributed across social media platforms like Instagram and Facebook to address modern social and technological challenges.
Problem/Issue:
Spanish-speaking humanist groups face a digital gap in countering widespread online pseudoscience, while religious organizations in Peru actively target youth amid rising political polarization.
No. of Beneficiaries: 80,000
Impact:
The campaign will reach over 80,000 social media views, gain 1,000 new followers, recruit 20 new members, and build a lasting digital platform for scientific humanist education in Spanish.
